Dr. Frauke Link and Verena Ziegler are the creative heads and founders of the idea to think fashion from the perspective of the individual body. Rather than adapting individual bodies to standardized norms and rules, the project explores individuality, identity and the arising of a new transient generation.
In Verena`s interdisciplinary PhD investigation, the project started from scratch and ignored the hitherto dominant assumptions about the historical art and rules of standardized sewing patterns, going back to some 150 years ago (E. Butterick, 1863) at the beginning of the industrial age and capitalism. Instead, the project took an experimental body-centred approach to create algorithmically bespoke sewing patterns using off-standard intersection lines based on the individual body topology.
The project translates virtually processed 3D surfaces, generated from human body scan data via a mobile phone, into an anonymized avatar to generate clothing based on the individual body. The result is a completely new pattern design technique and pattern design aesthetic as the basis for developing mass tailoring bespoke sewing patterns.