Dr. Frauke Link and Verena Ziegler are the creative heads and founders of the idea to think fashion from the perspective of the individual body. Rather than adapting individual bodies to standardized norms and rules, the project explores individuality, identity and the arising of a new transient generation.

Dr. Frauke Link (left) & Verena Ziegler (right)

In Verena`s interdisciplinary PhD investigation, the project started from scratch and ignored the hitherto dominant assumptions about the historical art and rules of standardized sewing patterns, going back to some 150 years ago (E. Butterick, 1863) at the beginning of the industrial age and capitalism. Instead, the project took an experimental body-centred approach to create algorithmically bespoke sewing patterns using off-standard intersection lines based on the individual body topology. 

The project translates virtually processed 3D surfaces, generated from human body scan data via a mobile phone, into an anonymized avatar to generate clothing based on the individual body. The result is a completely new pattern design technique and pattern design aesthetic as the basis for developing mass tailoring bespoke sewing patterns.


<strong>Verena Ziegler</strong>
Verena Ziegler

Co-Founder and CEO BeWear
PhD in completion
MA of Arts – Textile Design
MA of Design
Dipl. Ing. Architecture

Expertise in IT, Textile Design, Programming, Parametric Design, Architecture, Design Strategy

<strong>Dr. Frauke Link</strong>
Dr. Frauke Link

Co-Founder and CTO BeWear
Dr. Paed.
Dipl. Mathematics

Expertise in IT, Mathematics,  Programming, Didactics,  Management

IT Team

<strong>M.Sc. Nico Bruegel</strong> 
M.Sc. Nico Bruegel 

Institute for Optical Systems 
Department of Computer Science
Univ. of Appl. Sciences Constance
Specialist for Surface parameterization 
and segmentation

<strong>M.Sc. Felix Hinderer</strong>
M.Sc. Felix Hinderer

Department of Computer and Information Science
University of Constance
Specialist for Machine Learning and
animating body deformation in human

Advisory Board

<strong>Dr. Gabriele Schwarz</strong>
Dr. Gabriele Schwarz

Partner at Innovista Management & Innovation Mentor at Innosuisse: Swiss Innovation Agency

Collaboration Partners

Supported by

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